Wednesday, 12 September 2018

Tracking online sales with Event & Goal Tracking in Google Analytics

Tracking events & Goals The tracking of conversions (sales or enquiries) in a website is particularly necessary, you can identify which pages are converting. Googles analytics software has a number of ways of tracking conversions, either through event tracking or through goals. Google Analytics Tracking is specifically targeted at measuring not only activity but what that activity is actually doing, for example:
  • No of times the contact page was sent
  • How many phone calls were generated from the tel no at the top of your webpage
  • How many products and what type of product was sold
  • Average order value
  • No of times a email icon was clicked and activated
Some examples of how Events & Goals are used. (click here)

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