Thursday, 16 March 2017

What is Digital Marketing?

Results Driven Digital Marketing Services
PPC, SEO, Responsive websites, Email Marketing, Website Apps
Developing website traffic. We use 3 tools to develop website traffic:seo-300x300
SEO (Search Engine Optimisation) – A marketer works with SEO to drive organic traffic to websites through search engines. SEO experts work hard to archieve good keyword ranking.
Content Marketing – Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
PPC – Google Adwords (advertising in the search engine results page) is perhaps the most popular form of advertising among small businesses. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.
These actions have substantially increased online traffic for our customers.

Responsive Website Design

We build marketing led website that focuses on your visitors, delivering experiences that 2016-12-15_114113solve their problems in the process motivating them to “talk to you”. Our stages are:
  1. Website strategy. The start is the brief.
  2. Design & creative.  Ensuring that not only does it look good but it works.
  3. Web page development. We now cut the site into WordPress ensuring the is usable.
  4. Applications and plug ins. We also build specific applications (If required)
  5. Support and maintenance. We ensure you are not left “out in the cold”
For further detail on how we build Responsive Websites.

Email Marketing2016-12-15_114627

Email marketing is one of the most effective forms of digital marketing. Email marketing, if done properly delivers significant traffic very cost effectively.
 “I have this database of prospects that I never speak to”.
Email marketing is an established successful marketing channel. There are development tools that enable well designed, cost effective email marketing campaigns to be developed in 48hrs. We design, develop and distribute hundreds of campaigns sending about 100,000 emails each month.

Social Media Management

Social media marketing is the activity of generating awareness, engagement and ultimately response across the social networks.2016-12-15_115600
We have been working with small business for over 6 years assisting them to strategize their social media marketing efforts and then to implement them. Our goals are to increase brand penetration and customer engagement.
Our services are aimed to fit into a small business’s budget, and expectations. We help, advise, direct and do the work – we let you get back to what you do best – running your company.

Website Applications

We have over a number of years developed a number of applications that assist website visitors in achieving their objectives.
We build online applications and website tools that assist visitors and customers achieve their sites objectives.application-border
We work to identify visitor issues and provide tools to make things quicker and easier or more cost effective.
Our team have worked in many industries and bring a great deal of knowledge to the designing and developing of online applications.
News & Update
Websitehttp://www.imarketingonly.com/
WordPresshttps://imarketingonly.wordpress.com/
Blogspothttp://imarketingonly.blogspot.com/
Twitterhttps://twitter.com/imarketingonly
Pinteresthttps://uk.pinterest.com/onlyimarketing/
Google Plushttps://plus.google.com/+ImarketingonlyUK/
Facebookhttps://www.facebook.com/IMarketingonly

Monday, 28 November 2016

SEO Optimisation Process - Website Optimisation Process

SEO Optimisation Process 


We have a well tested process when we take on websites that need optimising.

Website Audit
 A complete review of your website and its envrionment
• Benchmark site visibility
• Review competition
• Review similar sites
• Site Features
• Site content – optimized?
• Site architecture
• Content

• Are there any keywords
• Are they the right keywords
• Specific keywords traffic
• Keyword/structure silos
• Tag planning
• Sufficient content
• Correct content



• Prepare site specification
• Upgrade website pages
• Upgrade site structure
• Update code/meta tags
• Update file naming structure
• Optmise/add new content
• Enter statistics code



• Search engine submissions
• Sitemap submission
• Website verification
• Directory submission
• Link development
• Social media linking
• Article development



Visitor numbers
• Page views + Bounce rate
• Time on site
• Keyword usage
• Landing pages
• Conversion rates


On completion you have a optimised site that can be found by search engines maximising your possibility of website traffic.

News&Update

Website:       http://www.imarketingonly.com/
WordPress :  http://imarketingonly.wordpress.com/
Blogspot :     http://imarketingonly.blogspot.com/
Twitter :        https://twitter.com/imarketingonly
Google Plus : https://plus.google.com/+ImarketingonlyUK/
Facebook :   https://www.facebook.com/IMarketingonly

Tuesday, 16 August 2016

Ecommerce Strategy, Website Choices


E commerce Strategy, Website Choices

The right E Commerce system for me?
There is no such thing as a best Ecommerce system but there is a “best for you”
Your choice of system depends on a number of questions:
1.Is this “proof of concept” or is this going to be your long-term living?2.How much money do you have initially (Or are you prepared to risk)3.Are you prepared to exchange capital outlay for long-term savings OR do you want to pay in a drip feed fashion?4.How much design flexibility do you require?5.Are you going to want to optimize the site going forward with loads of ecommerce functionality and add-on’s?6.How dirty are you prepared to get your hands?

The overriding question is how serious you are and how long term you are thinking.


So bearing in mind the above there is one core choice that needs to be made, do you:


1.Use someone else’s tools and systems to create your site on their server (Called a “Hosted Solution’)OR
2.Create your own website in your own serverVisual---E-Commerce(Called a “Self Hosted Solution’) 
An explanation of what this means:


Using someone else’s tools and systems.

1.You create a site on their server by using drag and drop functionality or using standard themes.2.Relatively easy to implement3.Design is relatively flexible4.Seemingly cheap in that you only pay a small monthly fee and/or PLUS a transaction cost

Be aware:

1.It will require significant time on your part (do not underestimate this)2.You have to get your hands dirty and learn the tools3.The site will never be “exactly as you want” – you are using standard tools and systems4.If the site becomes successful you are going to have to start again as:a. The “on” costs will become significant.b. The site is unmovable, it resides on their server.5.You are not able to use 3rd party tools to truly optimize the site for search engines or for user experience in order to maximize traffic and sales.


Create your own website in your Server.

Using someone else’s tools and systems.ecommerce4

1.You create a site on their server by using drag and drop functionality or using standard themes.2.Relatively easy to implement3.Design is relatively flexible4.Seemingly cheap in that you only pay a small monthly fee and/or PLUS a transaction cost

Be aware:

1.It will require significant time on your part (do not underestimate this)2.You have to get your hands dirty and learn the tools3.The site will never be “exactly as you want” – you are using standard tools and systems4.If the site becomes successful you are going to have to start again as:       a. The “on” costs will become significant.       b. The site is unmovable, it resides on their server.5.You are not able to use 3rd party tools to truly optimize the site for search engines or for user experience in order to maximize traffic and sales.


Create your own website in your Server.

1. This requires you to install a theme or template in your server, alternatively you can recruit a web company to set this up for you2. If you do this yourself you need an element of technical knowledge and awareness of what you are doing.3. Design is completely flexible BUT either you need coding knowledge or you need to use a web developer.4. Generally this requires a lump sum to setup your own site with hosting costs, a theme and perhaps a developer.5. NO on costs or transaction charges

Be aware:

1. Even utilizing a theme is not really for the complete amateur, it is often better to pay the $350-$500 for a developer to install and setup a theme2. You will need to get your hands dirty and learn the tools3. The design can be exactly as you want (BUT you pay)

For an explanation of what this means and some example situations: http://www.imarketingonly.com/ecommerce-strategy-website-choices/


News&Update

WordPress : https://imarketingonly.wordpress.com/

Blogspot : http://imarketingonly.blogspot.com/

Twitter : https://twitter.com/imarketingonly

Google Plus : https://plus.google.com/+ImarketingonlyUK/

Facebook : https://www.facebook.com/IMarketingonly

Tuesday, 2 August 2016

Website Content Management - How do you make it easy to read?


When you're structuring your page think about where you want visitors to look. Naturally, people will look at large imagery before small and irregular shapes before regular shapes.


We all know when you read information on the web you tend to skim read. The Nielsen Norman Group have carried out some recent research on how much users read on the web and the results are frightening.

If users have time to read, at the most they will read, 28% of the words during an average visit. It means whatever content you're putting in has to work.

Content Formatting

Everyone knows content should be carefully formatted but so many people don't do it! Content must be readable or legible and quick to read or scannable.
Legibility
This is an area people still get wrong on the web. Make sure your font is large enough to be read and the background contrast makes the text easy to read. Black text on a white background is the most common because it is the most easy to read.

Scannability
Make sure there is a clear hierarchy to your content. Headings, sub-headings, bullet points are a good start, but you can also use imagery and color to differentiate sections. Use your imagination to ensure visitors can quickly identify whether a section is relevant.

 

Content Architecture

And now for the content.
Organization
People read from top to bottom and from left to right so bear this in mind when you position your content on the page. Put your key messages at the top and any calls to action close by.

Readability and comprehension
Think of who you are targeting and then write appropriately. If you're not sure what to do, write any copy almost as if you are writing for a child and you won't go too far wrong. If your content is for a very specific target audience then you can insert jargon.

 

Page Layout

So, if you want to bring attention to something then make it larger and at the top of the page. It also helps if you keep the design simple. Keeping your key message with plenty of white space around it will help make it stand out. Just like print advertising, less is more!

It's worth remembering that even after you've done all this there is still no guarantees visitors will read everything........

News & Update
WordPress : http://imarketingonly.wordpress.com/
Blogspot : http://imarketingonly.blogspot.com/
Twitter : https://twitter.com/imarketingonly
Google Plus : https://plus.google.com/+ImarketingonlyUK/
Facebook : https://www.facebook.com/IMarketingonly