Monday 28 November 2016

SEO Optimisation Process - Website Optimisation Process

SEO Optimisation Process 


We have a well tested process when we take on websites that need optimising.

Website Audit
 A complete review of your website and its envrionment
• Benchmark site visibility
• Review competition
• Review similar sites
• Site Features
• Site content – optimized?
• Site architecture
• Content

• Are there any keywords
• Are they the right keywords
• Specific keywords traffic
• Keyword/structure silos
• Tag planning
• Sufficient content
• Correct content



• Prepare site specification
• Upgrade website pages
• Upgrade site structure
• Update code/meta tags
• Update file naming structure
• Optmise/add new content
• Enter statistics code



• Search engine submissions
• Sitemap submission
• Website verification
• Directory submission
• Link development
• Social media linking
• Article development



Visitor numbers
• Page views + Bounce rate
• Time on site
• Keyword usage
• Landing pages
• Conversion rates


On completion you have a optimised site that can be found by search engines maximising your possibility of website traffic.

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