Email Marketing | Keeping your site top of mind

Responsive email design is one of the most effective forms of digital marketing. Email marketing, if done properly delivers significant traffic very cost effectively.

Email Marketing Generates Revenue

The typical objectives of email marketing are:

• Top of mind (Awareness) – use a newsletter to maintain communication
• Sales – use a eflyer with a strong proposition and a call to action
• Branding– construct a viral email to generate awareness

Advantages:

• Cost – Significant saving on printed mediums
• Timing – Email marketing is almost immediate
• Response – The call to action is clear: “Click here to receive this offer”
• Effective – Email marketing enables you to communicate in real time
• Measurable – Every element is measurable, which offer was effective, which links were clicked
• Targeted – Your lists can be easily segmented ensuring opportunities are not wasted

Success is not an accident.

There are a myriad of actions that should be done to ensure a successful email marketing campaign.

Find out more ...

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